Copilot - Initiate a Market Study with Copilot Tutorial

Discover how to initiate market research with Copilot. This tutorial shows you how to gather information to market a range of energy drinks. Use Copilot integrated in your Edge browser for enhanced comfort and efficiency.

03:15
232 views

Available in AI - Artificial Intelligence

00:00:09

For our goal of marketing, a line of fruity energy drinks.

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We use copilot natively integrated into the

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edge browser which draws on available web resources

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for added convenience. I switch copilot to full screen mode.

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Ensure I am in copilot for the web mode and

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specify that I want precise answers based on factual reality.

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The prompts used in this video are quite basic but will already allow you to

00:00:36

see how easy it is to gather a wealth of information on the industry,

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consumers and the competition among other aspects.

00:00:44

I start by specifying that I want to market my product

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and need an overview of consumption habits and target profiles.

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Copilot then analyzes a multitude of web sources and

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provides an answer that perfectly fits my prompt.

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The sources used are listed at the end of the response

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with the option to generate a word document or a PDF.

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I continue to guide copilot by expressing the need

00:01:08

to stay informed about key ingredients in energy drinks.

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The response provided reassures me in my understanding

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of the various components while indicating that both

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the energizing effects and potential health risks of

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these ingredients are important points not to overlook.

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What about the competition? Who are the market players?

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I ask copilot

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throughout my queries.

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Copilot suggests prompts based on the flow of the

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conversation like here where I click on the suggestion asking

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how can I differentiate my product from these major players?

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Key points are then proposed to me including

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the use of unique or organic ingredients,

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experimenting with new flavor profiles and

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targeting specific demographics with tailored marketing,

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sustainability and transparent labeling are emphasized

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to appeal to conscious consumers.

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Additionally forming partnerships and engaging actively with the

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community are suggested as ways to extend reach.

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It's up to me to decide if these detailed strategies meet my expectations

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and can help differentiate my product in the competitive energy drink market.

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I continue by asking if my project for fruity energy drinks carries opportunities.

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I then get a list of key points to consider

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with an important element for me concerning the market potential.

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I now need to gather as much information as possible.

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Are there any studies or reports that have been published on the subject?

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Yes,

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I have the summary

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always with accessible links.

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I'm starting to gather quite a bit of information which of course I will need

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to analyze and share with my colleagues who are involved in the project with me.

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By the way, Copilot, can you give me some ideas for names for my product range?

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Yes, here are a few examples. But let's not skip ahead.

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I already have a lot of content to analyze as it is.

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The idea here is to illustrate the time saving benefit provided by A I.

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While keeping in mind that humans remain the

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main factor in driving a marketing project.

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The information gathering that initiates my market

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study has nonetheless been greatly accelerated.

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Thanks to copilot.

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