• Description

Part 08 - Generative AI in Commerce

Part 08 - Generative AI in Commerce

  • 0h 21 min
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Training Theme 

​​​In the ever-evolving realm of commerce, generative artificial intelligence emerges as a revolution, redefining how products are marketed and customer experiences are personalized. This dynamic encompasses the use of advanced technologies, such as Generative Adversarial Networks (GANs) and Reinforcement Learning, to not only understand deep consumer preferences but also to proactively create content and products that cater to these needs. Moreover, generative AI transcends mere personalization by offering segmented market strategies and highly relevant customer interactions in real-time. However, this advancement is not without challenges, as it necessitates critical reflection on the ethical implications of AI in commerce. Thus, a holistic understanding of generative AI is essential, not only in terms of the opportunities it presents but also regarding the ethical responsibilities and best practices to be adopted in this digital era. 

Training Objectives 

By the end of this training, you will be able to: 

  • ​Learn how to integrate generative artificial intelligence into marketing and advertising strategies for in-depth personalization of campaigns. 
  • Develop the necessary skills to use AI in real-time optimization of marketing initiatives. 
  • Understand and navigate the ethical challenges and practical considerations related to the use of artificial intelligence in the field of marketing. 

Prerequisite and Target Audience 

Target audience: This training is intended for innovators, technologists, entrepreneurs, and anyone interested in the impact of AI on the future of technology. 
Startup Level: Intermediate
Prerequisite: Basic understanding of artificial intelligence and an interest in technological innovation. 

Means and Methods 

  • Tutorial Videos: A selected series of videos will help you achieve the defined educational objectives.
  • Evaluation Quiz: A quiz will be provided at the end to validate your understanding.  

Training Content 

4 tutorial videos:

  • Chapter 1: Generative AI in Marketing: Revolutionize Your Advertising Campaigns ​
  • Chapter 2: Deciphering AI-Assisted Marketing: Navigating Personalization, Ethics, and User Engagement in the Digital Age
  • Chapter 3: Optimizing Customer Journeys with AI: A Deep Dive 
  • ​Chapter 4: Exploring Innovation: Applications of Generative AI in Modern Commerce 

1 Course Knowledge Validation Quiz 

Learn more about Generative AI: 

In modern commerce, generative AI acts as a transformative lever, reshaping sales and marketing strategies through highly personalized and effective customer experiences. However, this powerful technology brings deep ethical considerations and requires precise understanding for successful implementation. Thus, a landscape is formed where merchants and marketers must master advanced technological tools while cautiously navigating the moral implications, ensuring AI use that is both innovative and respectful of societal values. 


Cours e-learning Consultation en autonomie

Ce cours est composé de ressources libres d'accès.